Hi there! I'm Luyi, a service designer with experience in retail experience design and industrial product design. I am adept in employing design thinking and various design research methods to comprehend the inherent design opportunities within complex systems. My passion is centred around utilising service design to foster innovation and generate positive impacts for both organisations and society.

In my current role, I serve as an in-house service designer, dedicated to crafting seamless customer journeys and optimising employee experiences for a diverse user base. My work is driven by a commitment to enhancing overall user satisfaction and engagement.